SEO: Search Engine Optimization includes all the activities you do to ensure that you score higher in organic results. We generally use techniques to improve the code of the website so that it is well indexed in search engines: Google, Yahoo, Bing, Yandex...

The sitemap xml file alone can already give us an idea to resolve errors and improve organic position using specific tools.

SEA: Search Engine Advertising generally pays because we use the PPC Pay-Per-Clic technique. When you use SEA, ads for your business will be displayed in search results above the organic results. You could see your ad title always starts with AD
Both online marketing formulas SEO and SEA aim to attract more traffic to your website. for the SEA formula it is paid, you must pay if you want your advertising to be displayed. However, the second form of SEO is generated in an organic way. It's free but you will need to outsource the SEO work to a specialist SEO consultant who can guarantee you results and top positions.

Conclusion: Both marketing formulas SEO and SEA work well together depending on your short and long term goals. SEO can take some time however SEO offers instant results in terms of website traffic.

If you would like to know more about SEA and SEO in detail, contact 1NEWLOG for e-marketing training to learn how to optimize your advertising on search engines: Google, Yahoo, Bing, Yandex...

Paid SEO Agency Casablanca Morocco What is the difference between SEO and SEA?